PNRR Project in Falciano del Massico
The PNRR for Falciano del Massico
A Special Reserve for the future
The PNRR initiative, which focuses on the “attrattività dei borghi storici”—the attractiveness of historic villages and towns—has helped us enhance Falciano del Massico’s identity as a village. It has reconnected us with our history, nature, flavors, and collective memory, fostering a renewed awareness of our uniqueness, which each of us embodies and represents. This heightened awareness and engagement with the vision for Falciano del Massico’s future have provided the foundation for implementing the projects outlined in the plan. We have launched new initiatives and created collaborative spaces and connections among local residents and resources. This initiative represents a unique reservoir of authenticity and, most importantly, future potential. The plan has initiated a process that influences all social and economic aspects of our territory, while also establishing lasting relationships with numerous organizations dedicated to promoting the culture and value of small villages across Italy. These include associations such as Slow Food, Legambiente, Velolove, the Città del Vino, and Città dell’Olio, the Central Institute for Intangible Heritage, and many others to come.
The Plan to build awareness and develop tourism
Communication has been, and continues to be, one of the main drivers of the Plan to build awareness and attract tourism. The communication plan, which forms the basis of our work, was developed from a careful analysis of new travellers and tourists and focuses on the distinctive features of Falciano del Massico.
Today there is a brand, a claim and a communication format designed to create continuity and recognisability on every occasion, including through gadgets and the customisation of events and initiatives supported by the communication strategy developed for Falciano del Massico.
Falciano del Massico is the ideal place for cultural hospitality, capable of strengthening the local economic fabric and creating new paths for tourism enterprise.
A heartfelt thank you
This site is the result of a collective effort and involvement by the people of Falciano del Massico to create a communications project promoting the area. All photos, interesting facts, and itineraries are authentically “Faucianese” – the result of the work of Carlo, Nicodemo, Amelio, Noemi, and everyone else involved in helping us create a strong, distinctive image for Falciano del Massico.